Higinio Iglesias
ebroker CEO
From the special report "New Technologies" published by the ADN del Seguro newspaper on key issues in the digitization process in the sector such as the EIAC or the insurtech phenomenon.
How would you define the concept of digitalization applied to the insurance sector?
It is fashionable to speak of digital transformation, of strategic orientation in the business digitalization, but no matter how much the technology and its media environment try to complicate the understanding of the matter, the reality is that the digital transformation is nothing else than the use of the virtues and benefits that new technologies offer the company to adapt to this irreversible process of change of the Company and how competitive advantage is obtained, mainly in order to customer loyalty.
Is it a generic process or are there differences between the insurer and the mediator in assuming this change?
Transforming digitally to adapt to the new reality depends on the particular circumstance and typology of the company. Although the broker and insurer start from the same sector, the adaptation is different in both cases. It is not about volume of information but about the nature of its business processes and its model of relationship with the client.
What is the Insurtech phenomenon? What are the keys to this trend?
This is a phenomenon of transformation of the traditional insurance industry adapted to the new technological environment and the role played in this process by Start-Ups with its digital products oriented to cover the new needs and habits of the client. It is worth highlighting in this movement the emerging current of collaborative economy. Quite simply, the Insurtech phenomenon catalyses the process of change, making it possible to implement the digital transformation.
33 Insurers are within the EIAC Network, also numerous mediators, the advantages for both?
A standard contributes efficiency, EIAC contributes efficiency to the connectivity processes between insurers and brokers making the connectivity be older and increasingly consider more business processes. Widely developed connectivity brings great efficiency to brokers and insurers.
Can the implementation of the EIAC be questioned?
We all agree that the existence of a sectorial standard is an unquestionable necessity. We are at a time when there is no question of EIAC and what is important is that insurers adapt and brokers implant it through their technology providers. This debate does not allow for more.
Has there been the globalization of communication and information applied to the company thanks to new technologies?
Access to technology has practically universalized. Nowadays, the cost of a basic technological equipment is assumable so that a company, like a brokerage, can develop its activity in a reasonably competitive way. He cloud computing, fiber optics, internet services, among others, contribute to making technology accessible to SMEs.
What precautions should mediators take to protect their companies from cyber attacks? Are the exchanges of information in this digitalized Society safe?
Currently, insecurity is the main risk factor in the use of new technologies. The use of applications designed for the personal sphere such as messaging, social networks, are elements of risk of difficult control and more, if they are connected to work networks, for business or professional use. The use of business applications and infrastructure in the cloud (Cloud Computing) significantly reduce cyber risks by being normally behind the security systems of highly qualified providers in the field. It is necessary to coexist with cyber risk, it is something innate at the moment we live.
What are the main tools that the mediator has to collect, analyze and use data? Do they know the potential and take advantage of the technology?
The transformation of data into knowledge is vital in making business decisions. He Business intelligence it is no longer something accessible only to large corporations, insurance intermediaries have the possibility of benefiting from these information management practices, as some software systems, such as ebroker, offer powerful analytical utilities in an integrated manner. through the use of KPIs, dashboards, segmentation, etc ...
The main novelties that ebroker has incorporated in this regard?
In 2017, ebroker continues to bet on providing the broker with integrated tools that allow it to advance in the rest of improving relationships with its clients to strengthen loyalty ties. Mobility services through a APP that enhances the omnichannel strategy, data quality services, connectivity based on EIAC, commercial systems B2C ...
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