On February 15, 16 and 17, we participated in the Insurance Week of INESE, an event held at the IFEMA North Convention Center in Madrid, which brought together more than 3 professionals from the insurance sector.
Our stand was located in the "Space Between Brokers", a meeting point with clients, colleagues, friends and professionals in the sector after so long and which served to share experiences and ideas for the continuous promotion of insurance mediation.
New times, new solutions
The members of the ebroker Team displaced to Madrid showed the attendees in three days of intense activity the strategy around the four key areas on the road to the digitalization of the insurance broker and that will allow you to have a 360º vision of your business: Data and its analysis as growth lever; communication and the omnichannel strategy to establish and deepen relationships with your environment, but mainly with the client; marketing and CRM strategy as the basis of insurance distribution; and business efficiency, which will enhance profitability and competitiveness.
The power of data
In this sense, in the field of data, we inform you about the next evolution of Business Intelligence, the development of Big Data tools for predicting the risk of customer churn and training in Data Science to obtain expert knowledge and retain talent. .
Communication
Regarding the insurance broker's omnichannel communication strategy, we are advancing the integration of new services that will boost customer loyalty and quality of service.
Marketing
On the other hand, through marketing and the CRM strategy as the basis of insurance distribution, we will incorporate auto insurance by the day, AutoDay, and the possibility of marketing TotalEnergies energy services, expanding the Marketplace concept to a Global Marketplace of Services with Merlin.
business efficiency
In the field of business efficiency, we will enhance profitability and competitiveness through new cybersecurity projects and the promotion of sectoral connectivity, continuing with the support of the user community to CIMA.
Program
In addition, we have taken advantage of the event to inform insurance brokers about everything related to our role as Digitizing Agents of the European Funds and the offer of the Digital Kit, being fully committed so that the broker can benefit from these aids by accompanying him at all times. in its management and processing, through a line of solutions and specific support actions. 👉 More information in our blog post.
XXI National Meeting of Brokers and Brokers
Higinio Iglesias, CEO of ebroker, participated on the last day of the event in the XXI National Meeting of Brokers and Brokers' where he spoke with the paper 'Data management: The great challenge of a multi-channel market' and later in the round table 'The strategic importance of data in insurance mediation', where he highlighted the challenge of data: “Reconcile the shared management of information between brokers and insurers in a multi-channel market; lay solid business foundations to promote mediation activity in a climate of trust regarding the use of data; and promote business strategies that add value to information management based on the possibilities offered by new technologies in areas such as #BigData, #IA, #MachineLearning and advanced analytics.”
Radio space of the event
Once again, Higinio Iglesias participated in the radio program Gran Format where he spoke about the changes that the pandemic has caused in the insurance sector, an obstacle that has been overcome and that has contributed to accelerating the process of innovation, modernization and digitization.
We leave you a selection of photos and video summary of our passage through the Insurance Week 👇
