This October 27 and 28, the Federation of Professional Organizations of Insurance Brokers and Brokers of Spain, FECOR, Which ebroker belongs as part of its support group, held the eighth edition of its congress under the slogan "Corredor dreams big, makes your client fall in love", an event attended by mediation professionals from different parts of our geography.
In addition to being present as main sponsors of the event together with the insurance companies Allianz, Catalana Occidente and Liberty Seguros, the technological platform had an important participation by the ebroker Team in the interesting discussion tables and presentations.
Round table: I believe in TICorredor
Higinio Iglesias, CEO of ebroker, moderated the round table "I believe in TICorredor", in which they participated Ignatius Ripol, director of Commercial Development Allianz Seguros, Maria Angeles Selles, director of the Western Catalan Insurance Brokers Channel and Daniel Moreno, director of the Liberty Seguros Channel Brokers. Iglesias took the slogan of the congress and put it in context: “Undoubtedly, to dream big and make the client fall in love from the perspective of the broker, this implies an important effort of added professional value through the construction of a positive experience and service around the client.” In addition to highlighting that “Efficiency is more than just. connectivity, also has to do with the profitability and competitiveness of brokerages. The future of the sector is in the data, and undoubtedly, the data is also part of the future of the brokers”.
In this sense, and based on recent information from PRISMA on the sector and the broker channel, Higinio Iglesias provided some interesting data:
- "The portfolio billing actually charged by insurance brokers in the car bouquet, It has been increased by 3,24% compared to 2021, which represents a 79,24% success rate in the renewal of premiums».
- "The middle antiquity of these policies does not exceed 3,14 years of validity«
- "The portfolio in the operation of a broker, represents 75,60% of intermediated premiums, compared to a 24,40% of new production, including replacement operations«
- "The broker sales have fallen by 8,27% Cumulatively in Q3 2022″
Finally highlighting the broker's difficulties in retaining the portfolio: «The brokers leave the soul for the renewal of the portfolio, and to retain that business and save the operations. They also save time, money, efficiency and profitability of their businesses by overloading themselves with administrative work that preserves the portfolio, which involves renegotiating premiums, calling clients, giving explanations, etc.»
Interview: New formulas to make customers fall in love, diversification.
Pedro Ramos, director of Project Engineering at ebroker, highlighted in the interview «New formulas to make customers fall in love, diversification» alongside Alexander of the Cross, responsible for B2C Alliances at TotalEnergies, which “A main objective that we have in our day to day is innovation, not only technological, but in seeking complementary actions that allow us to improve the businesses of brokers. The first step we have taken in terms of diversification is to establish an alliance with TotalEnergies”. In this sense, he emphasized that "Diversification is not only about marketing other products, but it will also bring the customer closer to the office to carry out post-sale procedures."
Round table: A debate with runners
Subsequently, Helena Iglesias, Project Engineer of the platform, participated in the “A debate with brokers” section, a forum in which she contributed her vision of the channel and the sector from her point of view as a young professional profile together with Enrique Maestro-Muñoz Manso, administrator and technical director at Enrique Maestro Correduría de Seguros and Enrique Muñoz, Commercial Director of Advans Brokers – Mediavanz, where it makes clear the ebroker's position regarding its role as a technology provider: “We as a technology company, from our position, have the responsibility to sit down to think, reflect and devise what innovative solutions we can provide to the corridor that allow it to adapt to the changing current market trends”.
Finally, Helena Iglesias recognized that «The main barrier of the insurance sector is ignorance, there is a very distorted image of reality, we must approach young talent, lend a shoulder to the University, participate intensely with presentations and talks to make it known and capture it. We young people have the task of giving it visibility and proclaiming that it exists to attract diverse talent and evolve the trend in the sector. It is impossible to choose what is not known».
Project 300 + 25 seconds
Finally, Nuria Alfaro, director of Marketing and Communication of ebroker, posed two questions to the attendees in the "Project 300 + 25 seconds": “What should the broker do to make his client fall in love? How technology can help you achieve it?, to which he responded through four essential points: "Knowing him to conquer him and generate a relationship of trust, communicating with him to maintain the relationship, managing it efficiently and offering a good experience and a value service".
He concluded his speech with a few words from Oscar Wilde: "What is a cynic? He who knows the price of everything and the value of nothing. I will take the license to apply it to the case at hand, and I will change the word cynical, for uninformed, an uninformed client may know the price of insurance but not its value, the figure of the broker adds value to insurance by offering professional and comprehensive advice to make your customer fall in love.
ebroker celebrates more than four years of its integration to the FECOR Support group as a technological partner, with the aim of cooperating in promoting the figure of the insurance broker and its important role in the insurance sector. In this sense, the platform has contributed with the technological contribution of its solutions and through a business project that has been designed by brokers for brokers, and that contributes to the advancement of the digital transformation of the channel.
Here is a selection of photos from the event:
