In the search for the necessary differentiation, working with the web environment in its management programs and the use of cloud computing has been a decisive advantage for brokers.
The insurance business has always been a dynamic scenario to which, in a natural way, innovations in products and processes were incorporated. In recent times, the pace of transformations has been accelerated by the entry of actors who until now were not part of our environment. To these new companies, insurance gives them the possibility of expanding their product offerings to a portfolio of clients with whom they already have a close relationship.
All have a common link: the intensive use they make of technology to define a product, a business model or a way to market. The Internet is its natural environment, connectivity is an indispensable necessity and contact with the customer through multiple channels, something that is taken for granted.
And in this context, what role does the traditional runner play? From our point of view, it must deepen in what differentiates it and minimize what separates it from the big marketers. In both objectives an ally they can not afford to do without is the technology. The broker needs to leverage it to maximize the attention it gives its clients and optimize their business and management processes, thus increasing the performance of their activity.
The differentiation, which may come via new integrations, products, market niches or new business models, will place the broker in a better position to face the new challenges of the market. From our point of view, the quality of the service is the most important differentiating factor for an insurance broker.
There are already many brokers who understood, some time ago, that technology is not an end in itself, it is a means to achieve objectives, and many of them develop their activity in web environments, with systems of cloud computing And through Web services.
In the search for the necessary differentiation, working with the web environment in its management programs and the use of cloud computing (Cloud Computing) has been a decisive advantage for brokers, allowing them to access their data and management. your business with any device and a simple browser. Cloud computing provides a considerable improvement in the accessibility and security of information, as well as significant savings in infrastructure and maintenance for the corridor.
The web environment and cloud computing allow the broker to access technology immediately, with programs in constant evolution, able to adapt to their needs and without the need for expensive and complicated hardware tools.
In addition, the use of web services APIs allows them to connect external applications with the brokerage management program and use the technology to access their data, make changes, insert new information, etc. Web services give the broker independence to develop differential projects based on the data of his management program and business rules.
For these riders, technology is something that has long stopped worrying them, they simply use it every day.
IT Management
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