The broker APP must offer elements that differentiate it and place it in a position of competitive advantage
The current broker is faced with an omnichannel type of consumer that habitually and indistinctly uses a range of channels that vary according to their activity, location, time ... and that they value that they serve both for their private activity as for your business and professional relationships.
To this we must add that we are all hyperconnected in mobility, accustomed to obtain immediate results to our consultations or conversations and, the broker, it should not take long to acquire the means to use any of these channels interchangeably, so that your client has Always answer and have it by the channel of your preference. And in this issue are not impositions: the broker has to be with their customers, where they choose.
Business Apps
To respond to this new user profile, the broker has business apps as a fundamental tool that allows you to open an interaction window from anywhere and in any situation, and operate effectively as defined.
The broker's app it must offer elements that differentiate it and place it in a position of competitive advantage.
Loyalty is the challenge and the broker's app should help you gain the trust of your customers by offering them the essential functions of consulting policies, receipts, claims ... and, above all, contributing high value added services in the form of exclusive utilities such as:
An integrated digital communication tool that facilitates instant conversations, either through video calls, calls, push messages, or a Chat that allows the broker to accompany his client permanently to their various needs, becoming "their online broker".
An Extended Service, through a professional Call Center, offers you the possibility of extending direct contact with clients outside the hours of the brokerage, enabling a first response and attention to your urgent inquiries from the APP.
These are differential elements that improve the user experience and make the broker's app perceived as a useful and intelligent tool. If you do this, the broker will have established a loyalty link that will help you increase the business share in your clients' personal or business insurance.
Comprehensive mobility environment
Effectively manage all these information flows requires the broker a real strategy in which all communication channels must be interrelated to give a satisfactory and quality response to the user; hence, we can not speak in isolation from the broker's app, but this tool should be part of a comprehensive mobility environment where, on the one hand, all interactions and communications are recorded in the back office of the broker along with the rest of actions and, on the other, that from its management software can generate alerts through the app in a timely, massive and even scheduled, on matters of interest to your client.
In short, the use of advanced apps is for the broker an increase in service capacity and, with it, grows the level of customer loyalty. It constitutes for the broker a unique opportunity to reach the consumer to transmit their offers and services, improves the image of digital transformation of the company and consolidates the valuation of their brand.
Commercial, Marketing and Communication Manager
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