The meaning of innovation in ebroker
How could it be otherwise and due to our fundamentally technological nature of insurance software, innovation has been a constant since our beginnings, being the basis of our strategy. We dedicate all our efforts to devise solutions that have a positive impact on the activity of the insurance broker.
We need technology to innovate, but this is only an accelerator of the innovative process, a tool; Above all, we understand innovation as any transformation carried out in ebroker to improve and increase the capabilities of the insurance broker, support the development of its business model, whatever it may be, and help it to be more competitive.
In addition, in innovation it is not enough to introduce a change, it must have a component of novelty, creativity, of “know-how” that differentiates you from the rest, and here it is essential, the knowledge that ebroker has of the professional activity of the insurance broker and of the distribution market, to put yourself in the shoes of the broker and know their current needs, but also project what tools they will need in the future, in an imaginative way.
We understand innovation as any transformation carried out in ebroker to improve and increase the capabilities of the insurance broker, support the development of its business model, whatever it may be, and help it to be more competitive.
This search for innovation in our 20 years of experience has allowed us to evolve the product, at the same time that the demands and needs of the insurance broker have evolved, which in turn must meet the demands of its end customer. There are many examples of innovation that ebroker has introduced throughout its history, such as the concept of global connectivity between brokers and insurers in 2005, beyond the multitarification process, or the web environment and cloud infrastructure available since 2012, which have played a fundamental role in the current health crisis by allowing remote work, but it was already a reality for ebroker users since then.
For us insurance software, innovation is also applicable in other areas, not only in the technological or functional field of the platform, but also in the organizational one, carrying out a few months ago, an important evolution in the operational structure with the creation of new areas, the acquisition and retention of young talent and the incorporation of high-level profiles in critical areas such as project and process engineering, software development architecture and advanced user services, which will give us a greater capacity to optimally tackle new projects in the short, medium long term.
Impact of COVID-19 on innovation
The health crisis caused by COVID-19, has accelerated the digital transformation of companies, not innovation, by having to apply technology to improve business processes, there is a rethinking of traditional models and processes, of the ways of interacting between the different actors that make up the insurance sector, as well as the way we communicate. Digital transformation is a strategic process that has a defined scope and can be approached with innovative formulas. Innovation must be continuous, a constant in companies.
It has been shown that the insurance sector was more prepared than one might think to adapt to these new circumstances and it is evident in the field in which ebroker software for insurance has a presence, the insurance broker, where they have continued to its activity in teleworking format, thanks to technological measures that had already been adopted years ago, with solutions such as the web environment and cloud infrastructure, or with the use of the My Corridor App as another digital channel of interaction with a client who was confined in his house.
Digital transformation is a strategic process that has a defined scope and can be approached with innovative formulas. Innovation must be continuous, a constant in companies.
Betting for 2021
Our main bet is Merlin, our new multitarifier, an intelligent and intuitive environment integrated by a complete business process and surrounded by different tools and information analytics, which aims to meet the business needs of the insurance broker in an efficient and reliable way. It will be marketed independently, together with the version integrated in ebroker software for insurance, becoming an indispensable tool for the insurance broker, providing an accurate insurance vision and great professional value. With Merlin, we show in its interface and operations a preview of what will be the new and improved ebroker 10.0 version and in which we are already working.
Merlin is an indispensable tool for the insurance broker and a preview of what will be the new and improved ebroker 10.0 version.
Our SegData tool, also part of the Merlin multitarifier, is a project that will see the light of day as a Data Analytics solution, a technology that we will talk about a lot not only this year, but also in the future and which consists of the first service of its kind For the insurance distribution, it will allow obtaining sectorial KPIs on the precise situation of the insurance broker thanks to the descriptive analysis, having trends about the future with the Predictive and obtaining recommendations in critical processes of the application with prescriptive analysis.
The continuous development of connectivity between insurance entities and insurance brokers is also a fundamental part of our strategy for 2021, both in the implementation of automated management processes based on the EIAC standard, and in the incorporation of new products and companies, reinforcing our relationship with them and increasing for brokers and their clients, the range of insurance offers in the environment of the new Merlin multitarifier.